Karen Choucair
About Karen Choucair
Karen Choucair serves as the Director of Client Management and Growth for the MEA region at Emplifi, where she has worked since 2022. With extensive experience in media management and customer success across various companies, she is dedicated to delivering value and innovation to her clients.
Current Role at Emplifi
Karen Choucair serves as the Director of Client Management and Growth for the Middle East and Africa (MEA) region at Emplifi. She has held this position since 2022, where she leads a team focused on retaining and expanding relationships with over 100 enterprise customers across MEA, Turkey, and South Asia. Her role emphasizes delivering value and innovation to clients, leveraging her expertise in social marketing and customer experience.
Previous Experience in Media Management
Prior to her current role, Karen Choucair accumulated extensive experience in media management. She worked at Starcom MediaVest Group in various capacities, including Media Manager, Senior Media Executive, and Media Executive from 2010 to 2016. Additionally, she held the position of Media Director at Havas Media Group for a brief period in 2020 and served as Associate Media Director from 2016 to 2020. This diverse background has equipped her with a comprehensive understanding of the media landscape.
Education and Qualifications
Karen Choucair has a solid educational background in business and design. She earned a Bachelor of Arts (BA) in Business Management and Marketing from Anglia Ruskin University, studying from 2014 to 2018. Additionally, she holds a Bachelor of Arts (BA) in Design and Visual Communications from the American University in Dubai, where she studied from 2006 to 2007. She also studied Graphic Design at the American University of Science and Technology from 2004 to 2006.
Customer Success Management Experience
In her career, Karen Choucair has also focused on customer success management. She worked as an Enterprise Customer Success Manager at both Socialbakers and Emplifi from 2020 to 2022. In these roles, she was responsible for ensuring customer satisfaction and driving engagement, utilizing her skills to co-create business value as a trusted advisor.
Early Career Background
Karen Choucair began her career in the media industry with an internship at Adline Media Network in 2006. She later worked at Starcom MediaVest Group in various roles, including Front Desk Receptionist and Junior Media Executive. This early experience laid the foundation for her subsequent roles in media management and customer success.