Kriti Bindra
About Kriti Bindra
Kriti Bindra serves as the Commercial Customer Success Manager for the MEA and Turkey regions at Emplifi. With a diverse background in customer success, compliance, and strategy, she has held various managerial roles across multiple companies in the insurance and digital sectors.
Current Role at Emplifi
Kriti Bindra is currently employed at Emplifi as a Commercial Customer Success Manager for the MEA and Turkey regions. She has held this position since 2021, contributing to the company's customer success initiatives in Dubai, United Arab Emirates. In this role, she focuses on enhancing customer satisfaction and ensuring the effective implementation of Emplifi's solutions.
Previous Experience in Customer Success
Prior to her current role, Kriti Bindra worked as a Senior Customer Success Manager at UrbanBuz from 2018 to 2021. During her tenure, she managed customer relationships and drove success strategies. Before that, she served as an Account Manager at Giift from 2016 to 2018, where she was responsible for client accounts across the Middle East and Sri Lanka.
Insurance Industry Background
Kriti Bindra has significant experience in the insurance sector. She worked as Deputy Manager at Oman Insurance Company PSC from 2010 to 2012. Following this, she held the position of AVP Strategy at Union Insurance from 2012 to 2016, where she focused on strategic initiatives in Dubai. Additionally, she served as Compliance & Audit Manager at Citibank India from 2006 to 2010.
Educational Qualifications
Kriti Bindra holds a Bachelor of Computer Applications from Punjabi University, which she completed from 2002 to 2004. She furthered her education with a Post Graduate Diploma in Business Management (PGDBM) from Sri Balaji University, Pune, from 2004 to 2006. Additionally, she earned an MBA from the Balaji Institute of Modern Management during the same period. Kriti has also pursued various certifications at IE Business School, focusing on branding and customer experience.
Digital Strategy Experience
In 2021, Kriti Bindra worked as a Digital Strategy Consultant at Rezultize for a period of four months in Dubai. This role involved developing digital strategies to enhance client engagement and optimize business processes, further showcasing her versatility in customer success and digital marketing.