Mark Zablan
About Mark Zablan
Mark Zablan is the Chief Executive Officer of Emplifi, having held the position since 2020. He has extensive experience in the enterprise software sector, with previous roles at companies such as Experian, EY, Sitecore, and Adobe, and a strong focus on enhancing customer experience through integrated digital solutions.
Current Role at Emplifi
Mark Zablan serves as the Chief Executive Officer of Emplifi, a position he has held since 2020. In this role, he focuses on enhancing customer experience by integrating social media, marketing, and care teams through a unified customer experience (CX) software as a service (SaaS) platform. His leadership aims to help companies demonstrate genuine empathy towards their customers by leveraging digital interactions.
Previous Experience at Experian
Zablan has a significant history with Experian, where he held multiple roles from 2003 to 2012. He served as President of Business Information Services (Global) from 2003 to 2007 in Costa Mesa, CA, and later as Group President and Managing Director of the Digital Marketing Business Unit in Europe from 2010 to 2012 in London, England. He also worked as Group President of the Digital Marketing Business Unit in North America from 2007 to 2010 in Costa Mesa, CA.
Experience at Sitecore and Adobe
Before joining Emplifi, Mark Zablan was the Chief Revenue Officer at Sitecore from 2017 to 2020. He also held the position of President for Europe, the Middle East, and Africa at Adobe from 2012 to 2016, where he was responsible for operations in a diverse and expansive market.
Education and Background
Mark Zablan studied at San Diego State University, where he earned a Bachelor of Arts degree in Public Finance. His educational background complements his extensive experience in managing worldwide go-to-market operations in the enterprise software sector. He has an international background that spans Europe, Asia, and the United States.
Speaking Engagements and Personal Interests
Zablan is recognized as an internationally sought-after speaker, sharing insights on customer experience and digital interactions. In addition to his professional pursuits, he has personal interests that include playing guitar, road cycling, tennis, and spending time with family. He is committed to championing inclusive cultures and attracting top talent globally.