Michael King
About Michael King
Michael King serves as the Director of Product Marketing at Emplifi, where he leverages over 15 years of experience in marketing and media. His career includes roles at WTSP-TV and Disney ABC Television Group, and he is recognized for his innovative strategies and Emmy-winning storytelling skills.
Current Role at Emplifi
Michael King serves as the Director of Product Marketing at Emplifi, a position he has held since 2023. In this role, he focuses on empowering teams to meet business objectives through innovative marketing strategies. His responsibilities include engaging cross-functionally with teams across sales, marketing, operations, HR, development, and compliance to enhance business resources and services.
Previous Experience at Emplifi
Prior to his current role, Michael worked at Emplifi as a Senior Product Marketing Manager for the Social Marketing Cloud from 2022 to 2023. During his time in this position, he contributed to the development and execution of marketing strategies tailored to social media platforms, enhancing the company's product offerings in this area.
Career Background in Media
Michael has a diverse background in media and broadcasting. He served as the Morning News Director at WTSP-TV from 2019 to 2022, and previously held the role of Managing Editor of Digital at the same station from 2018 to 2019. His experience also includes positions as a Broadcast Producer at WCBD-TV 2 and Disney ABC Television Group, where he honed his skills in storytelling and digital content production.
Education and Expertise
Michael King earned a Bachelor of Arts (B.A.) in Mass Communication/Media Studies from the University of North Carolina Asheville, where he studied from 2001 to 2005. He has over 15 years of experience in copywriting, marketing, and social media management, with a focus on optimizing brand and customer experience. His expertise includes utilizing emerging digital trends and data analytics to maximize outreach and increase revenue.
Achievements in Storytelling
Michael has received recognition for his storytelling abilities, including an Emmy award. This accolade underscores his expertise in crafting compelling narratives, which has been a significant aspect of his career in both marketing and media production.