Paulina Cedi
About Paulina Cedi
Paulina Cedi serves as the Customer Success Director for LATAM at Emplifi, where she has worked since 2021. With a background in digital marketing and client success, she leads a team to enhance customer strategies and advocates for client needs.
Work at Emplifi
Paulina Cedi has been serving as the Customer Success Director for the Latin American region at Emplifi since 2021. In this role, she leads a team of seven professionals to develop and implement customer success strategies. Paulina acts as the voice of the customer, advocating for client needs and influencing product roadmap decisions. She analyzes data and usage patterns to provide insights that help clients optimize their social marketing strategies. Her responsibilities also include conducting regular business reviews to demonstrate the value delivered to clients and identify opportunities for expansion.
Previous Experience in Digital Marketing
Before joining Emplifi, Paulina Cedi held various roles in digital marketing and customer success. She worked at Cinépolis as a Digital Marketing & Social Media Coordinator from 2012 to 2015. She also served as a Customer Service Agent at Cinépolis in 2011. Following her time at Cinépolis, she joined socialbakers, where she held multiple positions, including Enterprise Account Manager LATAM and Client Success Director LATAM. Her experience at socialbakers spanned from 2015 to 2021, during which she contributed to the success of various clients in the region.
Education and Expertise
Paulina Cedi earned a Licentiate degree in Marketing/Marketing Management from Universidad Vasco de Quiroga, A.C. from 2008 to 2011. Her educational background provides a solid foundation for her career in customer success and digital marketing. Paulina's expertise includes analyzing data to derive actionable insights and developing strategies that enhance customer engagement and satisfaction.
Collaboration with Renowned Brands
Throughout her career, Paulina has collaborated with several well-known brands, including Cinépolis, Bimbo, Aeromexico, Abbott, Colgate, and Grupo Herdez. These collaborations have allowed her to gain valuable insights into the digital landscape and customer behavior, which she leverages in her current role to drive customer success initiatives.
Thought Leadership and Industry Engagement
Paulina Cedi contributes to thought leadership in her field by speaking at industry events, webinars, and conferences. Her engagement in these platforms allows her to share insights and best practices in customer success and digital marketing, further establishing her presence in the industry.