Shannon Fry Thompson
About Shannon Fry Thompson
Shannon Fry Thompson serves as the Head of Lifecycle Marketing at Emplifi, a position she has held since 2023. She has a diverse background in marketing and customer operations, with previous roles at FundersClub, Pixlee TurnTo, and One Kings Lane.
Current Role at Emplifi
Shannon Fry Thompson serves as the Head of Lifecycle Marketing at Emplifi. She has held this position since 2023, focusing on strategies that enhance customer engagement and retention throughout the customer journey. Her role involves overseeing marketing initiatives that aim to optimize the lifecycle of customer interactions with the brand.
Previous Experience at Emplifi
Prior to her current role, Shannon held multiple positions at Pixlee TurnTo, now known as Emplifi. She worked as the Head of Demand Generation from 2022 to 2023, where she was responsible for generating leads and driving marketing strategies. Additionally, she served as an SDR Manager for six months in 2020 and as a Campaign Marketing Manager from 2020 to 2022, contributing to various marketing campaigns and sales development efforts.
Work History in Customer Operations
Shannon has a background in customer operations, having worked at One Kings Lane as an Escalation Manager in 2016 and as a Customer Support Lead from 2015 to 2016. In these roles, she focused on resolving customer issues and improving overall customer satisfaction. Her experience in customer-facing positions has contributed to her understanding of customer needs and expectations.
Educational Background
Shannon studied at the College of San Mateo from 2010 to 2012, completing a two-year program. She then attended San Francisco State University, where she earned a degree in Broadcast and Electronic Communication Arts from 2012 to 2014. This educational background has provided her with a foundation in communication and media, which is beneficial in her marketing roles.
Early Career Experience
In her early career, Shannon worked as a Women's Assistant Buyer at Azalea Boutique from 2014 to 2015, where she gained experience in retail and product selection. She later transitioned to FundersClub as a Customer Happiness Lead from 2016 to 2017, focusing on enhancing customer experiences and satisfaction.