Jerry Fiala
About Jerry Fiala
Jerry Fiala serves as the Vice President of Business Development at Employer Direct Healthcare and has held a long-term position as Director of Sales and Marketing at Cleveland Clinic Health System. With a strong background in health benefit plans, he has contributed to various initiatives aimed at enhancing patient access and reducing healthcare costs.
Work at Employer Direct Healthcare
Jerry Fiala has held the position of Vice President of Business Development at Employer Direct Healthcare since 2020. In this role, he has focused on implementing provider direct contracting strategies. These strategies aim to enhance access to selected surgeons and facility centers of excellence for plan members. His work contributes to improving the overall efficiency and effectiveness of healthcare delivery for self-funded plan sponsors.
Work at Cleveland Clinic Health System
Jerry Fiala serves as the Director of Sales and Marketing at Cleveland Clinic Health System, a position he has held since 1998. With over 26 years of experience in this role, he has been instrumental in developing sales strategies and marketing initiatives that support the organization's goals. His leadership has contributed to the growth and visibility of the Cleveland Clinic within the healthcare sector.
Education and Expertise
Jerry Fiala earned a Bachelor’s Degree in Business, Management, Marketing, and Related Support Services from Ohio State University, where he studied from 1972 to 1976. His educational background provides a solid foundation for his extensive experience in healthcare business development and marketing. He utilizes a concierge patient experience approach to support self-funded plan sponsors, focusing on bundled case rates to reduce costs associated with planned surgical interventions.
Achievements in Healthcare Programs
Jerry Fiala played a key role in launching the Cardiac Centers of Excellence Program at Cleveland Clinic. This initiative involved direct contracting with large self-funded employers, which aimed to improve access to specialized cardiac care. His contributions to this program highlight his expertise in provider/employer networking and client/contract management within the healthcare industry.
Professional Background
Jerry Fiala has extensive experience in developing provider/employer networking and managing client contracts. His diverse background spans health benefit plans and specialty service organizations. This experience equips him with the knowledge and skills necessary to navigate the complexities of the healthcare landscape and to implement effective business development strategies.