Kris Fair
About Kris Fair
Kris Fair serves as the Chief Marketing Officer at Employer Direct Healthcare and is a board member at the Pacific Heart, Lung & Blood Institute. With extensive experience in marketing leadership roles across various industries, Fair is recognized for a high emotional intelligence leadership style and a strong background in data-driven marketing.
Work at Employer Direct Healthcare
Kris Fair has served as the Chief Marketing Officer at Employer Direct Healthcare since 2022. In this role, he leads a cross-functional marketing team that has played a significant part in securing a $90 million investment for the organization. His responsibilities include overseeing marketing strategies and initiatives that align with the company's goals in the healthcare sector.
Board Membership at Pacific Heart, Lung & Blood Institute
Since 2022, Kris Fair has been a board member at the Pacific Heart, Lung & Blood Institute (PHLBI). This nonprofit organization focuses on innovative research in cancer therapy. In this capacity, he contributes to the strategic direction and governance of the institute, leveraging his expertise in marketing and healthcare.
Previous Experience in Marketing Leadership
Kris Fair has held various leadership positions in marketing across multiple organizations. He worked at Group M as Vice President and Director of Client Service from 2008 to 2009. He also served as Vice President at Experian from 2015 to 2019. His tenure at eBay included roles as Managing Director West, Client Service, and VP, Group Marketing Director from 2011 to 2015 and 2009 to 2011, respectively. Additionally, he was Vice President of Global Marketing at CooperSurgical from 2019 to 2022.
Educational Background
Kris Fair studied at Victoria University of Wellington, where he earned a Bachelor of Education (BEd). His educational background has contributed to his understanding of effective communication and leadership in marketing.
Expertise in Marketing Strategies
Kris Fair possesses a strong background in cross-channel, data-driven marketing and analytics. He has expertise in developing customer-centric go-to-market (GTM) strategies across various sectors, including fem-tech, consumer packaged goods (CPG), and luxury markets. His high emotional intelligence (EQ) leadership style fosters team building and creative problem-solving.