Amy Le Grange
About Amy Le Grange
Amy Le Grange is a CRM Manager with a background in marketing, having studied at the University of Pretoria. She has held various marketing roles across several companies, including Employment Hero, where she currently develops CRM strategies and capabilities across multiple countries.
Current Role as CRM Manager at Employment Hero
Amy Le Grange currently serves as the CRM Manager at Employment Hero, a position she has held since 2023. In this role, she develops and activates audience and CRM strategies across various owned media touchpoints. She is responsible for managing workflows for a team of CRM specialists, focusing on nurturing leads and achieving account-based objectives. Additionally, she joined the Growth Marketing team to enhance CRM capabilities across multiple countries, including Australia, New Zealand, Singapore, Malaysia, and the UK.
Previous Experience in Digital Marketing and CRM
Prior to her current role, Amy Le Grange accumulated extensive experience in digital marketing and CRM. She worked at AGS Airports as Web & CRM Manager from 2019 to 2022, overseeing CRM strategies and digital marketing initiatives. Her previous positions include Head of Campaigns & Technical | Demand Gen at Reprise Digital from 2022 to 2023, and Digital Marketing Executive at Candidate.ID® from 2017 to 2018. She has also held roles as E-Commerce and Digital Marketing Executive at AGS Airports and Marketing Manager at DM Design Kitchens, Bedrooms Bathrooms.
Educational Background in Marketing
Amy Le Grange studied at the University of Pretoria, where she earned a Bachelor's degree in Marketing Management. Her studies spanned from 2010 to 2013, providing her with a solid foundation in marketing principles. This educational background has informed her career in various marketing roles, enabling her to develop effective strategies and manage CRM initiatives.
Skills in CRM and Marketing Technology
In her professional roles, Amy Le Grange has developed skills in utilizing marketing technology to enhance CRM effectiveness. She employs tools such as Marketo, Salesforce, Google Analytics, and Bizible to assess and report on the effectiveness and ROI of CRM activities. Additionally, she has set up new communication channels, including text and chat, to improve multichannel customer journeys and enhance understanding of multi-touch CRM channel effectiveness.
Early Career Experience in Marketing
Amy Le Grange began her career in marketing with various roles that laid the groundwork for her future positions. She worked as a Marketing Assistant at Johan Jacobs & Malcolm Moodie Inc for seven months in 2014. Following this, she served as a Content Manager at ipoints from 2014 to 2016 and as a Marketing Assistant at Pink Elephant Communications from 2016 to 2017. These early experiences contributed to her understanding of marketing dynamics and customer engagement.