Ed Blakeway
About Ed Blakeway
Ed Blakeway is a Performance Marketing Lead at Employment Hero, where he focuses on growth and supporting SMEs in the UK. He has extensive experience in performance marketing, having held various roles at Journey Further, iProspect, and other companies over the past decade.
Current Role at Employment Hero
Ed Blakeway serves as the Performance Marketing Lead at Employment Hero, a position he has held since January 2024. In this role, he focuses on enhancing growth across the UK and supporting small and medium-sized enterprises (SMEs) in simplifying employment processes. His expertise in performance marketing is integral to the company's strategy in the competitive landscape.
Previous Experience at Journey Further
Blakeway has a notable history with Journey Further, where he held multiple positions. He worked as the Head of Programmatic & Social from 2021 to 2023, and previously served as the Head of Social from 2019 to 2021. During his tenure, he played a key role in expanding the Social & Programmatic department from 2 to 26 team members, demonstrating his leadership and strategic capabilities.
Career Background in Digital Marketing
Blakeway's career in digital marketing includes significant roles at iProspect, where he progressed from Paid Advertising Assistant to Associate Director - Social. His experience spans various functions, including Display & Social Manager and Paid Advertising Executive. He also worked at Search Laboratory as Head of Social & Display, contributing to the growth of digital marketing teams.
Educational Qualifications
Ed Blakeway holds a Bachelor of Science (BSc) in Marketing from Lancaster University, which he completed from 2010 to 2013. He furthered his education by obtaining a Level 5 Diploma in Leadership & Management from Leeds Beckett University between 2017 and 2018. Additionally, he studied Digital Marketing at Squared Online from 2015 to 2016, enhancing his skills in the digital marketing domain.