Laura Somerville
About Laura Somerville
Laura Somerville is a Performance Media Manager at Employment Hero in Sydney, Australia, where she has worked since 2021. She specializes in Google Ads training and has a background in media and contemporary music studies from Macquarie University.
Work at Employment Hero
Laura Somerville has been serving as the Performance Media Manager at Employment Hero since 2021. In this role, she focuses on delivering Google Ads training and guidance to customer-facing teams. Her responsibilities include conducting new sales training, upselling techniques, and retention workshops. She is based in Sydney, New South Wales, Australia, and has been with the company for three years.
Education and Expertise
Laura Somerville earned a Bachelor of Arts (B.A.) in Media and Contemporary Music Studies from Macquarie University, where she studied from 2010 to 2012. Prior to her university education, she completed her Higher School Certificate at Pennant Hills High School from 2004 to 2009. Her educational background supports her expertise in media and digital marketing.
Background in Digital Marketing
Before joining Employment Hero, Laura Somerville worked at HealthEngine as a Digital Campaign Manager and Search Engine Marketing Manager from 2016 to 2021. Her role involved troubleshooting performance issues and applying internet advertising best practices. Earlier, she served as a Media Solutions Architect at ReachLocal Australia & New Zealand from 2013 to 2016, where she focused on campaign design and build.
Experience in Social Media and Marketing
Laura began her career as a Social Media and Marketing Intern at Posse in 2013. This role provided her with foundational experience in marketing strategies and social media management. Throughout her career, she has consistently incorporated evolving technology and processes into her work, enhancing her ability to evaluate and optimize campaigns.
Training and Instructional Roles
In her current position, Laura Somerville provides instruction to Internet Marketing Consultants on platform navigation and campaign analysis. She emphasizes the importance of understanding performance metrics and the effective use of digital marketing tools. Her commitment to training reflects her dedication to enhancing the skills of her team and improving overall campaign performance.