Marina Brazan Cardona
About Marina Brazan Cardona
Marina Brazan Cardona is a Customer Marketing Manager with over a decade of experience in digital marketing, currently working at Employment Hero in Australia. She has a strong background in mobile and SaaS product management, complemented by her analytical skills in data-driven marketing.
Current Role at Employment Hero
Marina Brazan Cardona serves as the Customer Marketing Manager at Employment Hero, a position she has held since 2017. In this role, she focuses on enhancing customer engagement and driving marketing strategies that align with the company's objectives. Her background in mobile and SaaS product management supports her effectiveness in this position, allowing her to leverage her expertise in understanding customer needs and market trends.
Professional Experience
Prior to her current role, Marina worked at Grupo Verisoft as a Mobile Product Manager from 2015 to 2016. She also held various marketing positions, including Communications Coordinator at Curriculum.com.br from 2010 to 2011 and Marketing Analyst at Privalia from 2011 to 2012. Additionally, she served as a Marketing and Communications Consultant at Hi! Comunicação from 2012 to 2016. Her diverse experience spans over a decade, primarily in digital marketing within startups and small to medium enterprises.
Education and Expertise
Marina holds a Master of Business Administration from Universidade Anhembi Morumbi, where she studied Communication from 2006 to 2010. She also completed a Bachelor's degree in Advertising at the same institution during the same period. Additionally, she briefly studied at Greenwich College in 2008. Her educational background provides a strong foundation for her marketing strategies and data analysis skills.
Skills and Competencies
Marina possesses strong analytical skills and a keen ability to work with data, which enhances her effectiveness in marketing roles. She is adept at managing key performance indicators and utilizes her metrics measurement background to drive data-informed marketing decisions. Her passion for lean business management influences her approach to developing efficient marketing strategies.
Background and Early Career
Marina's early career includes an internship in New Business Development at Saint-Gobain Abrasives from 2007 to 2008 in Worcester, Massachusetts. This experience laid the groundwork for her future roles in marketing and product management. Her career trajectory reflects a consistent focus on marketing and communications, leading to her current position in customer marketing.