Mylène Philippo
About Mylène Philippo
Mylène Philippo is an Event Marketing Specialist with extensive experience in event production and management. She has worked for various organizations, including Easol and Festicket, and holds degrees in Art & Theater Management and Teaching English as a Second Language.
Work at Employment Hero
Mylène Philippo has been employed at Employment Hero as an Event Marketing Specialist since 2023. In this role, she focuses on developing and executing marketing strategies for events, enhancing brand visibility, and engaging target audiences. Her experience in event marketing allows her to contribute effectively to the company's objectives and initiatives.
Previous Experience at Easol
Before joining Employment Hero, Mylène worked at Easol as a Marketing Event Producer for five months in 2023. During her time in this role, she was involved in organizing and promoting events, leveraging her skills in event management and marketing to drive engagement and attendance.
Background in Event Management
Mylène has extensive experience in event management, having worked at Festicket operated by Lyte as an Event Manager from 2022 to 2023. Prior to that, she served as a Senior Campaign Manager at the same company from 2018 to 2022. Her roles involved overseeing event logistics, marketing campaigns, and enhancing the overall attendee experience.
Education and Expertise
Mylène holds a Bachelor of Arts & Economics (B.A.E.) in Art & Theater Management from HKU (Hogeschool voor de Kunsten Utrecht), where she studied from 2007 to 2011. Additionally, she earned a Bachelor of Education (B.Ed.) in Teaching English as a Second Language from Amsterdam University of Applied Sciences. Her educational background supports her expertise in event marketing and management.
Achievements in Event Marketing
Throughout her career, Mylène has achieved significant milestones in event marketing. She successfully delivered seven national music premières and one award show attended by high-profile audiences. Additionally, she increased B2B marketing qualified leads by 310% year on year and supported over 75 music festivals in enhancing customer journey, brand awareness, and sales.