Rachel Chanco

Rachel Chanco

VP, Performance And Channel Marketing @ Empower

About Rachel Chanco

Rachel Chanco serves as the Vice President of Performance and Channel Marketing at Empower, where she has worked since 2023. She has extensive experience in digital marketing, having held various roles at Empower, Personal Capital, and Electronic Arts over her career.

Current Role at Empower

Rachel Chanco currently serves as the Vice President of Performance and Channel Marketing at Empower. She has held this position since 2023, contributing to the company's marketing strategies and performance metrics. Her role focuses on enhancing channel marketing efforts and optimizing performance across various platforms.

Previous Experience at Empower

Prior to her current role, Rachel Chanco worked at Empower in various capacities. She served as the Senior Director of Digital Marketing for Personal Capital from 2020 to 2023, where she managed digital marketing initiatives. In 2023, she briefly held the position of Assistant Vice President and Head of Performance and Channel Marketing for five months.

Career Background in Marketing

Rachel Chanco has extensive experience in marketing, particularly in the gaming and financial sectors. She worked at Electronic Arts (EA) from 2007 to 2010 as a Brand Partnerships Marketing Solutions Specialist. She later returned to EA from 2013 to 2018, where she held the role of Senior Product Marketing Manager and Mobile User Acquisition Manager.

Education and Qualifications

Rachel Chanco studied at Loyola Schools Ateneo de Manila University, where she earned a Bachelor of Science degree in Business Management with a minor in Marketing. This educational background has provided her with a solid foundation for her career in marketing and management.

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