Sarah Mulcahy
About Sarah Mulcahy
Sarah Mulcahy serves as the Director of Content Marketing at Enboarder, where she has worked since 2022. With a diverse background in content creation and marketing, she has held various roles in organizations such as Workhuman and The Smithfield Times.
Work at Enboarder
Sarah Mulcahy has served as the Director of Content Marketing at Enboarder since 2022. In this role, she oversees the prioritization, budgeting, and resourcing of content investments. She develops an editorial calendar aimed at enhancing the Enboarder brand. Additionally, she leads the design and development of content that supports the brand across various digital channels, including organic and paid search, social media, landing pages, and lead-nurturing email marketing. Her collaboration with marketing and go-to-market teams ensures alignment on content needs and delivery.
Previous Experience at Workhuman
Prior to her current position, Sarah Mulcahy worked at Workhuman for six years in various roles. She began as a Content Writer from 2014 to 2016, then progressed to Senior Manager of Content Marketing from 2020 to 2022. During her tenure, she also held the position of Managing Editor from 2016 to 2020. Her contributions included increasing organic website sessions by 85% year-over-year and enhancing blog sessions by 32% year-over-year.
Writing Career and Freelance Work
Sarah Mulcahy has an extensive background in writing, including a long-term role as a Columnist for The Smithfield Times from 2011 to 2023. She also worked as a Freelance Writer for Patch and ecoRI News between 2010 and 2011. Her experience includes a position as a Creative Writer at Schneider Electric from 2011 to 2014 and as an Editorial Assistant at Providence Business News in 2010. These roles contributed to her diverse skill set in content creation and editorial management.
Education and Expertise
Sarah Mulcahy earned a Bachelor of Arts degree in English Language and Literature, Writing and Rhetoric from the University of Rhode Island, where she studied from 2006 to 2010. Her education included participation in the Honors Program. She also gained practical experience as a Writing Tutor at the University of Rhode Island in 2009 and 2010, where she provided guidance to students in writing.
Achievements in Content Marketing
Throughout her career, Sarah Mulcahy has demonstrated significant achievements in content marketing. Notably, she helped generate $772,000 in total opportunities from content campaigns in one quarter, resulting in $88,000 in closed won deals. Her strategic approach to content has led to measurable increases in engagement and conversion rates across various platforms.