Sinziana Ursu
About Sinziana Ursu
Sinziana Ursu serves as the Director of Demand Generation and Digital at Enboarder, where she has worked since 2022. With a strong background in marketing and a passion for technology's role in social change, she has developed effective teams and executed successful marketing strategies throughout her career.
Work at Enboarder
Sinziana Ursu has been serving as the Director of Demand Generation and Digital at Enboarder since 2022. In this role, she focuses on developing effective marketing strategies that enhance demand generation efforts. Her responsibilities include creating and executing marketing plans that drive traffic, generate leads, and improve customer retention. Based in Austin, Texas, she has contributed to building a highly connected team that fosters innovative solutions within the organization.
Previous Experience
Prior to her current role, Sinziana Ursu held various positions at WP Engine from 2016 to 2022. She progressed through several roles, including Global Campaign Manager, Senior Manager of Lifecycle Marketing, and Manager of Demand Generation. Before her tenure at WP Engine, she worked at Dell KACE as an Online Merchandising Senior Analyst and held multiple positions, including Associate Brand Manager and Field Marketing Manager. Her diverse experience spans over a decade in marketing roles across different organizations.
Education and Expertise
Sinziana Ursu earned her Master of Business Administration (M.B.A.) from the Texas McCombs School of Business, specializing in Marketing and Marketing Management. She also holds a Bachelor of Arts degree in Marketing and Spanish from Michigan State University. Her educational background has equipped her with a strong foundation in marketing principles and strategies, which she applies in her professional roles.
Interests and Personal Pursuits
Sinziana Ursu has a passion for travel, which she considers a significant personal interest. She is also deeply interested in impact investing and the role of technology in creating positive social change. Additionally, she enjoys sharing recommendations for podcasts and books, particularly those relevant to the Austin area, reflecting her engagement with the local community and culture.