Dani Chaney
About Dani Chaney
Dani Chaney is a Product Marketing Manager at Encoura, specializing in professional services for higher education. With a diverse background in marketing and content strategy, she has held various roles in notable organizations and has extensive experience in developing go-to-market strategies and conducting client research.
Work at Encoura
Dani Chaney serves as the Product Marketing Manager for Professional Services at Encoura, a role she has held since 2022. In this position, she focuses on developing go-to-market strategies and content specifically tailored for higher education enrollment services and digital marketing solutions. Chaney supports regional directors by training them on marketing and sales tools that address buyer challenges. She collaborates closely with product management to evaluate the impact of new product releases on service teams and clients, ensuring alignment with market needs.
Previous Experience
Prior to her current role, Dani Chaney held various positions that contributed to her expertise in marketing and communications. She worked as the Associate Director of Marketing Operations at the University of Nebraska-Lincoln from 2020 to 2022. Chaney also served as a Digital Strategist/Writer at Antidote 71 for seven months in 2016-2017 and as a Blog Writer for USA Today College from 2010 to 2011. Her experience includes roles at Social Assurance, Allen Press, Inc., and RCG Advertising and Media, where she developed content strategies and marketing communications.
Education and Expertise
Dani Chaney holds a Master of Business Administration (MBA) from the University of Nebraska-Lincoln, where she also earned a Graduate Certificate in Public Relations & Social Media. Additionally, she completed her undergraduate studies at Ottawa University, obtaining two Bachelor of Arts degrees in Communication and English. Her educational background provides a solid foundation for her work in product marketing and strategy development in the higher education sector.
Entrepreneurial Ventures
In addition to her corporate roles, Dani Chaney is the Owner and Content Strategist at Chaney Made, a position she has maintained since 2017. In this capacity, she focuses on creating and implementing content strategies that align with client goals. Her entrepreneurial experience complements her work in professional services, allowing her to apply her marketing skills in diverse contexts.
Client Engagement and Research
Dani Chaney actively engages with clients to gather insights on product viability and feedback, which informs product positioning and innovation. She conducts client interviews to understand their needs and challenges, ensuring that the services offered align with market demands. Chaney's research into the competitive landscape in higher education helps identify key differentiators for enrollment and digital marketing services, contributing to her strategic approach.