Kayla Saurborn Brooks
About Kayla Saurborn Brooks
Kayla Saurborn Brooks is a Senior Social Media Manager with extensive experience in marketing and leasing management across various organizations. She has worked in multiple roles in Florida and Maryland, contributing to brand engagement and marketing strategies.
Work at Encoura
Kayla Saurborn Brooks currently serves as the Senior Social Media Manager at Encoura, a position she has held since 2022. In this role, she focuses on enhancing the company's social media presence and engagement. Her responsibilities include developing content strategies and managing social media campaigns to connect with prospective students and educational institutions.
Previous Experience in Marketing and Management
Prior to her role at Encoura, Kayla held various positions in marketing and management within the real estate and education sectors. She worked as a Leasing & Marketing Manager at Park Partners Residential for one year and as a New Development Leasing & Marketing Manager at Core Spaces for another year. Additionally, she served as a Regional Marketing Manager at Weller Management and as a New Development Lease-Up Specialist at Asset Living.
Education and Expertise
Kayla earned her Bachelor of Applied Science (BASc) and Bachelor of Science (BS) degrees in Public Health from the University of South Florida, completing her studies from 2012 to 2016. Her educational background provides her with a solid foundation in health-related topics, which she integrates into her marketing strategies.
Leadership and Team Management
In her previous roles, Kayla demonstrated leadership skills by managing teams and overseeing projects. She led focus groups and managed a team of ambassadors to generate user content, which contributed to increased app store conversions. Her experience includes overseeing project traffic management from concept to completion, ensuring timely delivery and quality in marketing campaigns.
Collaborative Marketing Initiatives
Kayla has collaborated with various organizations to design targeted marketing strategies. Notably, she worked with the ACT to create strategies aimed at high school students for college planning and test preparation. Her ability to co-create marketing communication campaigns has allowed her to effectively promote products and services across multiple markets.