Mika Mc Askill
About Mika Mc Askill
Mika Mc Askill serves as the Vice President of Marketing at Encourage, where she advocates for lifelong education and supports innovative pathways to career success. With extensive experience in higher education marketing and enrollment management, she has held leadership roles at various institutions, including Washtenaw Community College and City University of Seattle.
Work at Encoura
Mika Mc Askill currently serves as the Vice President of Marketing at Encoura, a role she has held since 2021. In this position, she focuses on developing marketing strategies that align with the organization's mission to support learners and educators in postsecondary planning. Encoura provides free tools and resources aimed at enhancing educational outcomes and fostering lifelong learning. Mika's leadership in marketing is integral to promoting these initiatives and ensuring effective outreach to various stakeholders.
Previous Experience in Higher Education
Before joining Encoura, Mika Mc Askill held several significant roles in higher education. She was the Vice President of Strategic Enrollment Management at Washtenaw Community College from 2019 to 2021. Prior to that, she served as the Campus Director of Admissions and Recruitment at Washington State University Tri-Cities from 2016 to 2018. Additionally, she worked at ECPI University in the same capacity from 2014 to 2016. These roles contributed to her expertise in enrollment strategies and student engagement.
Marketing and Communications Background
Mika Mc Askill has a diverse background in marketing and communications. She worked as the Marketing & Communications Coordinator at the Durham Convention & Visitors Bureau for eight months in 2007. Later, she served as the Senior Director of Admissions at The Art Institutes from 2008 to 2014. Additionally, she was the Vice President of Marketing & Enrollment at City University of Seattle from 2018 to 2019. These positions helped her develop a strong foundation in marketing within the educational sector.
Education and Expertise
Mika Mc Askill earned her Bachelor of Applied Arts in Public Relations and Public Affairs from Central Michigan University. She furthered her education by obtaining a Master of Science in Administration with a focus on Leadership from the same institution. Her academic background supports her professional expertise in marketing and strategic enrollment management, equipping her with the skills necessary to advocate for lifelong learning and educational access.
Advocacy for Lifelong Learning
Mika Mc Askill is a strong advocate for normalizing education as a lifelong initiative. She believes in evolving processes and resources to assist young learners in achieving postsecondary success. Mika supports the notion that career success does not always require a traditional four-year college immediately after high school. Her commitment to this cause is reflected in her work at Encoura, where she promotes tools and resources that facilitate educational planning.