Sandra F.
About Sandra F.
Sandra F. is a Digital Media Manager at Encoura, where she has worked since 2021. With a background in sales and media management, she specializes in creating targeted ad copy and enhancing digital campaign execution.
Work at Encoura
Sandra F. has been serving as the Digital Media Manager at Encoura since 2021. In this role, she operates remotely from the Charlotte Metro area. Her responsibilities include developing and executing digital media strategies aimed at enhancing brand awareness and increasing website traffic. She writes engaging ad copy tailored to resonate with targeted audiences in higher education marketing. Sandra utilizes Monday.com software daily for project management, which aids in the effective execution of digital campaigns.
Previous Experience in Sales Management
Before her current position, Sandra worked as a Sales Manager at L.K.Bennett from 2015 to 2017. This role took place in New York City and Westchester, NY, where she managed sales operations on-site. Prior to that, she held the position of Regional Sales Manager at NBC Universal Media, LLC from 1995 to 2003. In this capacity, she was part of the Affiliate Distribution Group, focusing on regional sales strategies.
Background in Affiliate Sales and Distribution
Sandra's career includes significant experience in affiliate sales and distribution. She served as the Director of Affiliate Sales and Distribution at INSP, LLC from 2003 to 2006. Additionally, she began her tenure at NBC Universal Media, LLC as a Regional Affiliate Sales Coordinator from 1992 to 1995. Her extensive background in these roles has contributed to her expertise in digital media management.
Education and Expertise
Sandra holds a Bachelor’s Degree in Mass Communication/Media Studies from North Carolina Agricultural and Technical State University. Her educational background has equipped her with the knowledge and skills necessary for her roles in digital media and advertising. She has a passion for mentoring young adults, particularly in these fields, sharing her expertise and experience to guide the next generation.
Skills in Digital Media and Project Management
In her current role, Sandra focuses on increasing website traffic and brand awareness through strategic digital media plans. She collaborates with designers to create compelling ad content for social media platforms. Her daily use of project management software, specifically Monday.com, enhances her ability to execute digital campaigns effectively.