Jo White
About Jo White
"What is success? I think it is a mixture of having a flair for the thing that you are doing; knowing that it is not enough, you have work hard and have a certain sense of purpose." Empowering women to be successful in the business world. I encourage women to make their mark and reach success by getting into franchising. As a woman who has paved my own successful path in numerous businesses and foundations, I’m passionate about empowering other women to get into business. As COO and founder of We Love Pets I’m a strong advocate for individuals taking control of their careers and buying a franchise business. With an outstanding franchisee model, I have grown We Love Pets into a successful award-winning business with over 80 branches across the UK. I believe that education is the first step for people to gain the knowledge, critical thinking, empowerment and skills they need to make this world a better place. That’s why I started the We Love Pets Foundation - an educational service for pet owners across the world to help them take care of their pets and enhance their pet’s wellbeing. The purpose of the We Love Pets Foundation is to provide free and accessible educational material to all (especially vulnerable and disadvantaged people) to help improve animal welfare standards across the UK. Creating a community around every business venture is very important to me. We Love Pets has built a strong community of pet lovers and animal welfare advocates across the UK. The Old Dairy cafe, which I took on last year, serves amazing food with community at its heart. We aim to give back to the people in our local town and regularly deliver meals to individuals who cannot leave their house because of shielding. When I’m not working, I love to spend my time walking in the beautiful Suffolk countryside with my two kids, husband and dogs. Sitting down with a good business or crime fiction book with a big glass of wine is my idea of heaven! I’m passionate about fitness and believe it’s an integral part of leading a productive, healthy lifestyle. I like to do boxing and karate as fun way to stay active. Please reach out if you’d love to chat more about franchising, business, or reading!