Ana Castrillon
About Ana Castrillon
Global marketing leader, trusted advisor, and innovator equipped with a highly creative mindset, entrepreneurial spirit, and over a decade of success, directing the development and end-to-end execution of dynamic integrated marketing and communications strategies. Extensive experience gained through hands-on roles within multibillion-dollar technology organizations and mission-based startups. Bilingual proficiency in English and Spanish and ability to work seamlessly and effectively with international teams in LATAM, EMEA, and US markets. Track record of partnering with key stakeholders and decision-makers to create comprehensive marketing plans that increase awareness, generate demand, increase engagement, accelerate pipelines, and grow sales. Proven experience building and leading world-class cross-functional teams and building rapport with company executives and customers to drive forward the overall business and marketing strategy. Notable Accomplishments: - Revamped Voxbone’s visual identity and brand to enhance performance and drive long-term growth and sustainability. - Positioned the newest Zendesk analytics product in the market, assisting with product launch, creating sales materials, conducting in-depth customer research, and planning and executing product engagement and communication campaigns. - First hire to Zendesk’s LATAM (Spanish) marketing team with full accountability for developing field marketing campaigns and content initiatives, including success stories for customers in Mexico, Colombia, Chile and Argentina. - Launched the London-based chapter of Latinas in Tech, promoting learning and advancement for women within the tech industry. Leadership, Service & Passions - Global mindset and international flair gained through living in London and France and traveling extensively to learn about new cultures and create lasting relationships. - Dedication to leading women’s empowerment through developing and supporting various startups and organizations, including Latinas in Tech and an NGO Women’s Initiative. - Passion for fostering diverse and empathetic cultures that promote individual opinions and beliefs and benefit society and organizations.