Rocío Rivera Elorza
About Rocío Rivera Elorza
Rocío Rivera Elorza is the Head of Marketing at Encuadrado and has extensive experience in marketing and communications across various companies in Chile. She holds multiple degrees in communication and business, and has a strong interest in entrepreneurship, event planning, and Corporate Social Responsibility.
Current Role at Encuadrado
Rocío Rivera Elorza serves as the Head of Marketing at Encuadrado since 2024. In this role, she is responsible for developing and implementing marketing strategies to enhance brand visibility and drive business growth. Her position is remote, allowing her to operate effectively within the Chilean market.
Previous Experience in Marketing
Prior to her current role, Rocío held several marketing positions. She worked at Yapo.cl SpA as Head of Marketing, B2B & Comms from 2019 to 2020. She also served as Head of Marketing at VTEX from 2020 to 2022 and at Rendalo Maq (YC S21) from 2022 to 2024. Her experience spans various aspects of marketing, including communications and strategic planning.
Educational Background
Rocío Rivera Elorza has an extensive educational background. She is currently studying at Universidad Adolfo Ibáñez, where she is pursuing a Magister en Medios, having started in 2011. Additionally, she obtained a Magister en Comunicación Estratégica y RSE from Universidad Andres Bello from 2014 to 2015. She also holds a degree in Ingeniería Comercial from Universidad Adolfo Ibáñez, completed from 2006 to 2008.
Consulting Experience
In addition to her marketing roles, Rocío has worked as a consultant in various capacities. She has provided consulting services at Haka Lab since 2022 and has also worked as an external consultant for Mastermind_cl and VOZ in 2012. Her consulting experience contributes to her comprehensive understanding of marketing and communications.
Interests and Specializations
Rocío has a strong interest in event planning and media management, which complements her marketing expertise. She is also keen on Corporate Social Responsibility (CSR) and has a minor in Business Ethics, indicating her commitment to ethical practices in business. These interests align with her strategic communication skills and enhance her professional profile.