Jisun Kim Mc Graw
About Jisun Kim Mc Graw
Jisun Kim McGraw serves as the Vice President of Product Operations at Encyclopaedia Britannica, where she oversees product development operations and leads the expansion of the Britannica Knowledge Experts network. With a background in marketing and communications, she has held various leadership roles across notable organizations, including The Wall Street Journal and The New York Times Company.
Current Role at Encyclopaedia Britannica, Inc.
Jisun Kim McGraw serves as the Vice President of Product Operations at Encyclopaedia Britannica, Inc. since 2022. In this role, she oversees product development operations for Britannica.com and Merriam Webster, which collectively generate nearly 3 billion page views annually. She leads the expansion of the Britannica Knowledge Experts network, focusing on bringing new contributors to support Britannica's mission. McGraw crafts an expanded editorial vision for Britannica, building on its 250-year history of gathering knowledge across various categories.
Previous Experience at BottomLineInc.
Prior to her current role, McGraw worked at BottomLineInc. (formerly Boardroom Inc.) as Chief Marketing Officer from 2015 to 2016. During her tenure in Stamford, CT, she was responsible for leading marketing initiatives and strategies for the organization. This position allowed her to gain valuable experience in the marketing sector before transitioning to her subsequent roles.
Marketing Leadership at Philadelphia Media Network
From 2011 to 2013, McGraw held the position of Director of Marketing Solutions at Philadelphia Media Network, which includes Philly.com, Inquirer, and Daily News. In this role, she developed marketing strategies to engage audiences and collaborated with prospective advertisers and brands to target an educated, knowledge-seeking audience in the Greater Philadelphia Area.
Educational Background and Certifications
McGraw studied at Rutgers University, where she earned a Bachelor of Arts (BA) in Business/Corporate Communications from 1995 to 1999. Additionally, she attended Villanova University, where she studied Six Sigma Green Belt and achieved a certification in 2009. This educational background has equipped her with the skills necessary for her roles in marketing and product operations.
Career Progression in Marketing and Communications
Throughout her career, McGraw has held various marketing and communications roles in notable organizations. She worked as a Marketing Manager at The Wall Street Journal from 2008 to 2009 and at The New York Times Company from 2006 to 2008. Additionally, she served as Director of Communications/Director of Marketing at Biggins Lacy Shapiro & Company, LLC from 2009 to 2011, and as Executive Director of Marketing at the Advertising Specialty Institute from 2013 to 2015.