Kristy Scroggins Casiello
About Kristy Scroggins Casiello
Kristy Scroggins Casiello serves as the National Director of Institutional Sales & Client Management at Encyclopaedia Britannica, where she has worked since 2019. She has extensive experience in sales operations and business development, with a background in Art History from the University of Illinois at Chicago.
Current Role at Encyclopaedia Britannica, Inc.
Kristy Scroggins Casiello serves as the National Director of Institutional Sales & Client Management at Encyclopaedia Britannica, Inc. since 2019. In this role, she focuses on institutional sales strategies and client relationship management. Her responsibilities include overseeing sales initiatives and ensuring client satisfaction across various educational institutions. Casiello's experience in sales and client management contributes to the organization's efforts in enhancing educational resources.
Education and Academic Background
Casiello studied at the University of Illinois at Chicago, where she earned a Bachelor of Arts (B.A.) degree in Art History. Her academic tenure spanned from 1998 to 2002, during which she developed a foundational understanding of art history and its relevance in various contexts. This educational background supports her analytical skills in her professional roles.
Previous Experience at C2 Collaborative, Inc.
Casiello held multiple positions at C2 Collaborative, Inc., contributing significantly to the company's growth. She served as Office Manager from 2001 to 2003, Regional Director from 2003 to 2009, and later as Vice President of Sales Operations and Vice President of Inside Sales. Her tenure culminated in her role as Chief Sales Officer from 2012 to 2014. Throughout these roles, she played a key part in developing operational strategies, CRM systems, and compensation models.
Experience in Sales and Business Development
Casiello has extensive experience in sales and business development across various organizations. She worked as a Senior Account Executive at NWEA from 2014 to 2016, focusing on major accounts in the Portland, Oregon area. Following that, she served as Region Director at BloomBoard, Inc. from 2016 to 2019 in the Greater Pittsburgh Area. Her roles involved fulfilling RFPs and driving business development initiatives.
Contributions to Talent Development
In her current and previous roles, Casiello has worked directly with executive teams to enhance talent development and peer mentoring programs. Her efforts aim to improve organizational effectiveness and employee engagement, ensuring that teams are equipped with the necessary skills and support for success.