Alejandra Santamaría
About Alejandra Santamaría
Alejandra Santamaría is a Working Student at Endava in Berlin with a background in journalism, digital strategy, and content management, having worked in various roles across media and film industries in Colombia and Germany.
Current Title and Role
Alejandra Santamaría currently works as a Working Student at Endava in Berlin. Her role involves gaining practical experience while pursuing her academic goals, thereby enhancing her understanding of both theoretical and real-world applications.
Previous Experience at Trampolín Magazine
From 2020 to 2021, Alejandra Santamaría collaborated with Trampolín Magazine in Berlin, Germany. Her responsibilities during this time included contributing to various journalistic and editorial tasks, which helped in honing her writing and editorial skills.
Role as Community Manager at Contenidos EL REY
Alejandra served as a Community Manager at Contenidos EL REY in Bogotá for six months during 2019. Her duties involved managing and engaging the online community, creating relevant content, and strategizing social media presence to align with the company's goals.
Education and Academic Background
Alejandra Santamaría holds a Master of Arts (MA) in Convergent Journalism from HMKW Hochschule für Medien, Kommunikation und Wirtschaft in Berlin, completed between 2019 and 2021. She also obtained a degree in Comunicadora Social from Pontificia Universidad Javeriana in Bogotá, where she studied Comunicación from 2010 to 2015. These qualifications underscore her strong foundation in journalism and media studies.
Digital Strategy in Film and Media
Alejandra has contributed significantly to the digital strategies for various projects, including her role as Digital Strategist for the movie 'Pelucas y Rokanrol' by Mario Duarte in 2018. This role involved creating and executing strategies to enhance the film's online presence and reach a broader audience.