Ana Petrovic
About Ana Petrovic
Ana Petrovic is the Regional Head of People at Endava, with a background in HR leadership roles at companies like FIVE and adidas group. She holds an M.Sc. in Psychology from the University of Zagreb and a Practitioner Diploma in Executive Coaching from AoEC.
Company
Ana Petrovic currently holds the position of Regional Head of People at Endava. Her role involves overseeing people management strategies and leading initiatives aimed at improving organizational culture and employee engagement within the company. Petrovic has been with Endava after the acquisition of FIVE, where she had served as the Head of HR.
Title
Ana Petrovic is the Regional Head of People at Endava. In this capacity, she is responsible for developing and implementing human resource strategies that align with the company's objectives and foster a positive work environment. Her expertise in HR management spans several years and different corporations.
Education and Expertise
Ana Petrovic earned her Master of Science in Psychology from the University of Zagreb / Sveučilište u Zagrebu, studying there from 1996 to 2002. She also holds a Practitioner Diploma in Executive Coaching from AoEC - The Academy of Executive Coaching. Her professional certifications include advanced HR analytics and data-driven decision making. She is well-versed in talent development, employee wellness, and HR integration processes.
Professional Background
Ana Petrovic has a rich professional background in human resources and business development. She worked as Head of HR at FIVE, an Endava company, from 2014 to 2022. Before that, she was the Human Resources Manager for Croatia & Slovenia at adidas group from 2010 to 2014. Her experience includes a stint as Business Development Manager at Trenkwalder from 2009 to 2010, Lead Recruiter for several countries at Microsoft from 2006 to 2009, and Senior Consultant at HILL International from 2001 to 2006.
Achievements
Ana Petrovic led the HR integration process during the acquisition of FIVE by Endava. She implemented a regional talent development program that increased employee retention by 15%. At Endava, she developed a comprehensive employee wellness program focusing on mental health and work-life balance. Petrovic has organized and led multiple regional HR conferences and workshops, fostering collaboration among HR professionals. She regularly contributes to HR industry publications and blogs, and is involved in mentoring young HR professionals in the Adriatic region.