Andreea Voda
About Andreea Voda
Andreea Voda is a Product Lead at Endava with extensive experience in business analysis, digital marketing, and product management.
Company
Andreea Voda is currently working at Endava as a Product Lead. She transitioned into this role following her position as a Senior Business Analyst and Product Owner at the same company from 2021 to 2023.
Previous Roles in Business Analysis and Consultancy
Andreea Voda has extensive experience in business analysis and digital marketing consultancy. Prior to her current role at Endava, she worked at Transiris. Her tenure at Transiris included positions such as Business Analyst, Senior Digital Marketing Consultant, and Digital Marketing Consultant from 2015 to 2021. Additionally, she began her career at Transiris as a Certification Program and Corporate Events Coordinator from 2014 to 2015.
Educational Background and Qualifications
Andreea Voda holds a PhD in Marketing from Universitatea Transilvania din Brașov, where she studied from 2018 to 2021. She also earned a Master's degree in Marketing Policy and Strategy, Marketing Research from the same university from 2016 to 2018. Complementing her marketing expertise, she attained a Master of Arts in International Marketing and Sales Management from FH CAMPUS 02 (2015-2016). Earlier, she completed a Bachelor's degree in Business Administration at Universitatea Transilvania din Brașov from 2013 to 2016. Additionally, she refined her language skills at FH Joanneum, achieving B1-B2 proficiency in German.
Skills in Market Analysis and Product Management
Andreea Voda has a proven track record in analyzing market trends, user research, feedback, and usage data. She identifies needs and opportunities, prioritizes product requirements, and manages product backlogs effectively. Her role as a product owner also involved managing various services and features while ensuring alignment with customer needs and financial targets. Her diverse skill set spans digital marketing tools, product management, and business planning.
Understanding of the Product Lifecycle
With a robust understanding of the product lifecycle, Andreea Voda aligns product development with customer needs and financial goals. Her expertise includes overseeing the complete product journey from ideation to market delivery, ensuring the product meets defined quality standards and user expectations.