Florencia Figueroa
About Florencia Figueroa
Florencia Figueroa is a Communications Business Partner at Endava in Latam with over 15 years of experience in both offline and online communication.
Company
Florencia Figueroa is currently working at Endava as a Communications Business Partner in the Latin America (Latam) region. Her role involves managing and strategizing communication efforts within the company, leveraging her extensive experience in the field.
Title
Florencia Figueroa holds the title of Communications Business Partner. In this role, she is responsible for implementing communication strategies that effectively convey the company's message to its target audience. Her expertise spans various platforms, both offline and online, ensuring comprehensive communication solutions.
Education and Expertise
Florencia Figueroa has a robust educational background, having studied at the Universidad Nacional de Rosario (UNR) where she earned a Licenciada en Comunicación Social. She further specialized by completing a Postgrado Especialización en Comunicación Digital Interactiva at the same university. Additionally, she pursued a specialization course in Estrategias de Marketing y Publicidad at INADEE. With over 15 years of experience, she specializes in research, writing, institutional communication, and digital media.
Background
Florencia Figueroa's career spans several roles and companies. She worked at Endava as an independent consultant from 2018 to 2021. Prior to that, she was associated with Enciclopedia Oliveros in roles involving press, dissemination, and content for nearly a year in 2014. She co-founded and worked at Vitriolo · Laboratorio Creativo from 2013 to 2016 in Rosario, Santa Fé. From 2010 to 2017, she served as an independent consultant at Velocity Partners in Rosario. She also contributed significantly at Araguás, Herrero y Asociados as the head of the Press and Communication Area from 2005 to 2012. Additionally, she served as Communication Manager for ASAGA Asociación Argentina de Grasas y Aceites from 2005 to 2017, managing communication across diverse platforms.
Achievements
Florencia Figueroa has been involved in numerous communication projects for a variety of organizations, including large international and national companies, as well as SMEs and micro-enterprises. She has experience working with different media types, such as radio, magazines, and institutional communication channels. Her work aims to leverage digital media to communicate diverse content, ranging from art exhibitions to scientific innovations.