Laurence Mifsud
About Laurence Mifsud
Laurence Mifsud is the Head of Content: Broadcast, Publishing, and Information Services at Endava in London, with extensive experience in media and business development.
Current Role at Endava
Laurence Mifsud currently holds the position of Head of Content: Broadcast, Publishing, and Information Services in the Media and Entertainment sector at Endava. Based in London, England, he operates in a hybrid work environment. His responsibilities involve managing the execution of the commercial go-to-market strategy for the content media sector, as well as focusing on partnerships and business development within this space.
Previous Experience at intive
Laurence Mifsud has held multiple roles at intive, a digital transformation company. He was the Head of Sales, TMC - UK & Ireland, from 2022 to 2023 for 8 months. Prior to that, he served as the Director of Business Development, TMC, from 2020 to 2022 for 2 years. Initially, he joined intive as a Senior Business Development professional for Technology, Media & Telecoms (TMT) covering Europe and the USA, a role he held from 2016 to 2020.
Career at Powa Technologies
Laurence Mifsud worked at Powa Technologies in various capacities. Starting from 2013, he served as Head of Telemarketing & Agency Sales for a brief period. He then moved on to become the Media Agency Channels Director EMEA from 2014 to 2015. Subsequently, he was promoted to Media Channels Director EMEA, a position he held from 2015 to 2016. His tenure at Powa Technologies involved strategic roles in media channel management and agency sales.
Advertising Sales and Business Development
Laurence Mifsud has a robust background in advertising sales and business development across different firms. From 2004 to 2013, he was at Hearst Magazines serving as Field/Agency Sales Manager. Earlier stints include working at Mediatel / Sound Advertising as General Manager for UK & Ireland from 2003 to 2004, and at The National Magazine Company as Inserts Sales Executive from 2001 to 2004. He also gained experience as a Planner/Buyer at Manning Gottlieb OMD from 1999 to 2000.
Educational Background
Laurence Mifsud studied at the University of Westminster where he earned his Bachelor's Degree in Business, Management, Marketing, and Related Support Services between 1998 and 1999. His foundational education took place at Finchley High School. This academic background laid the foundation for his extensive career in media, advertising sales, and business development.