Mariana Machado
About Mariana Machado
Mariana Machado is the Head of Creative Services at Endava in Bogotá, Colombia, with extensive experience in visual and product design across various sectors.
Current Title: Head Of Creative Services at Endava
Mariana Machado currently serves as the Head of Creative Services at Endava in Bogotá, Distrito Capital, Colombia. She has been with Endava since 2020, initially joining as a Visual Designer Engineer and later transitioning to roles such as Visual Designer Senior Engineer and Creative Discipline Lead before assuming her current position.
Previous Roles at Endava
Before her current role, Mariana held several positions at Endava from 2020 onwards. She started as a Visual Designer Engineer, then worked as a Visual Designer Senior Technician for two years, followed by a role as a Creative Discipline Lead from 2020 to 2023, and then as a Visual Designer Senior Engineer also from 2020 to 2023.
Experience in Design and Creative Roles
Mariana Machado has extensive experience in the design industry. She has served in various capacities across multiple countries and companies. Previously, she worked as a Senior Visual Designer at Neri Design Group in Nueva York, a Fundador and Lead Visual Designer at MAZA BOUTIQUE CREATIVA in Bogotá, and a Diseñador Gráfico at eSmart Digital. Additionally, she has freelance experience and roles such as Directora de Arte JR at Nölck Red America and Directora de Arte at Nölck Red America.
Educational Background in Design and Marketing
Mariana Machado holds a diverse educational background in design and marketing. She studied at Taller 5 Centro de Diseño earning a Tecnico Superior Publicidad y Marketing, Centro Arts Escuela de Diseño earning a Diseñadora Gráfica, and Instituto de Diseño de Caracas with a focus on Ilustración. She also pursued studies at Saint Claires College in Filosofía de Dios, Arte, Pintura, and Inglés.
Skills and Expertise in Design and Leadership
Mariana is skilled in various aspects of design and management. Her expertise includes Visual Design, Design Systems, Visual Documentation, UX Design, and Strategic Design. She is proficient in Design Frameworks such as Agile, Design Thinking, and Lean. Mariana is also an advocate of strategic, data-driven product design and human-centered leadership, fostering a technically excellent, motivated, and happy team.
Industry Experience Across Multiple Sectors
Mariana’s career spans several industries, including E-Commerce, Retail, Healthcare, Fintech, Technology, Hotel, Marketing, and Advertisement. This wide-ranging experience has equipped her with the versatility to handle various challenges and projects, bringing a wealth of knowledge and practical insight to her roles.