Nalini Mandayam
About Nalini Mandayam
Nalini Mandayam is the Senior Global Marketing Lead at Endava with extensive experience in managing marketing campaigns across multiple regions, including the UK, EU, DACH, Benelux, and Nordics.
Current Role at Endava
Nalini Mandayam currently holds the position of Senior Global Marketing Lead at Endava. In this role, she is responsible for overseeing global marketing strategies and initiatives, ensuring the company’s market positioning aligns with its business objectives. Her expertise guides the team in delivering effective marketing campaigns across multiple regions.
Previous Positions at Endava
Before her current role, Nalini Mandayam served in various positions at Endava, including Global Marketing Lead from 2023 to 2024 and Head of Marketing, UK & EU from 2022 to 2023. She also worked as Demand Generation Campaign Manager - Insurance from 2021 to 2022 in London. These roles provided her with extensive experience in managing marketing efforts across different regions and sectors.
Experience at Information Builders
Nalini Mandayam spent significant time at Information Builders, where she worked as Marketing Manager for various regions including the UK, DACH, Nordics, and Benelux from 2016 to 2021. Prior to that, she was the International Marketing Campaign Specialist from 2015 to 2016. In these roles, she managed marketing campaigns, focusing on multiple international markets.
Education and Qualifications
Nalini Mandayam holds a Master of Business Administration (MBA) from Melbourne Business School, completed between 2012 and 2014. She also earned a Bachelor of Commerce (B.Com.) in Marketing, Information Systems, and Operations Management from The University of Auckland from 2001 to 2005. Additionally, she completed various certifications, including a Certificate of Direct Marketing from The Marketing Association of New Zealand in 2008, and a course on Creating Documents for Publicity and Marketing from Victoria University of Wellington in 2007.
Early Career and Additional Roles
Nalini Mandayam began her marketing career as a Marketing Executive at IAG in Auckland, New Zealand in 2007. She then served as a Communications Consultant at Telstra Super in Melbourne, Australia from 2009 to 2011, followed by a role as Marketing Consultant at Lincoln Indicators from 2011 to 2013. She also had a tenure as Advertising Manager at Neptune Investment Management from 2013 to 2014 in London. These positions helped build her skills in communication, advertisement management, and international marketing.