Pablo Alejandro Soto
About Pablo Alejandro Soto
Pablo Alejandro Soto is a UX Lead Designer currently working at Endava in Rosario, Santa Fe, Argentina. He has extensive experience in UI/UX design and strategic communication, with a diverse educational background in web design, social communication, and visual communication.
Current Position at Endava
Pablo Alejandro Soto currently holds the title of UX Lead Designer at Endava, based in Rosario, Santa Fe, Argentina. He started this role in January 2022. Endava is known for its commitment to digital transformation and innovation, aligning well with Pablo's professional focus.
Previous Roles and Experience
Before joining Endava, Pablo worked as a UX Lead Designer at In All Media for 9 months in 2021. He also has substantial experience from his time at fyo, where he held the positions of UX Lead Designer for one year (2020-2021) and UI/UX Designer for two years (2018-2020) in Rosario. His earlier career includes roles at Ellecktra, Triptongo, Aureabox, Hoffmann GNC, Colegio de Ingenieros Agrónomos de la Provincia de Santa Fe, Casa Suiza de Rosario, and Asterisco Diseño.
Educational Background
Pablo has a diverse educational background. He studied web design at Universidad Tecnológica Nacional, obtaining the title of Experto en Diseño de Experiencia de Usuario e Interacciones (UX y IxD) in 2018. Additionally, he earned a Licenciatura en Comunicación Social from Universidad Nacional de Rosario, completing his studies over ten years from 2007 to 2017. Lastly, he achieved a degree in Diseño Gráfico e Ilustración from Instituto Superior de Comunicación Visual, where he studied from 2006 to 2010.
Focus on Digital Transformation
Pablo Alejandro Soto is deeply invested in the digital transformation of companies. He continually seeks to expand his knowledge in UI, UX, and CX design. His career trajectory showcases a strong commitment to integrating innovative design practices within his roles.
Strategic Communication and Graphic Design
Pablo's skill set includes strategic communication and graphic design, gained from various roles throughout his career. Notably, he served as a Comunicación Estratégica / Diseñador Gráfico at Hoffmann GNC and a Graphic Designer at Colegio de Ingenieros Agrónomos de la Provincia de Santa Fe. Additionally, he held a position in institutional communication at Casa Suiza de Rosario for three years.