Sandra Baicu
About Sandra Baicu
Sandra Baicu is a Communications Business Partner at Endava with over 13 years of experience in communication roles across various industries.
Current Role at Endava
Sandra Baicu is currently serving as a Communications Business Partner at Endava. In this role, she handles various communication strategies and initiatives, contributing to the company's internal and external communications. Her expertise in strategic planning and project management is crucial in driving effective messaging and engagement across the organization.
Previous Experience at ING Romania
Before joining Endava, Sandra Baicu worked at ING Romania as a Senior Communications Specialist from 2020 to 2021. During her tenure, she was responsible for managing communication projects, enhancing internal and external communication channels, and supporting organizational goals through strategic communication endeavors.
Professional Journey at Schneider Electric
From 2018 to 2020, Sandra Baicu served as an Employee Communications Specialist at Schneider Electric in Bucharest, Romania. In this role, she was instrumental in managing employee communication initiatives, fostering employee engagement, and implementing employer branding strategies that aligned with the company’s values and objectives.
Role at HEINEKEN
Sandra Baicu worked as an Internal Communication Specialist at HEINEKEN in Bucharest from 2016 to 2018. She focused on internal communication strategies to enhance employee engagement and effectively communicate key corporate messages across various channels within the organization.
Education and Academic Background
Sandra Baicu holds a Master’s degree in Communication and Public Relations from Școala Națională de Studii Politice și Administrative din București, earned between 2008 and 2010. She also completed her Bachelor's degree in Public Relations, Communication, and Advertising at the same institution, from 2005 to 2008. Her academic background laid a strong foundation for her successful career in communications.
Industry Experience and Expertise
Sandra Baicu has accumulated over 13 years of experience in diverse communication roles across several industries, including pharmaceuticals, FMCG, energy management, banking, and IT. Her skill set encompasses strategic planning, project management, employer branding, corporate social responsibility (CSR), and more. She is adept at internal communications, public relations, digital communication, and corporate communications.
Professional Attributes
Sandra Baicu is recognized for her results-oriented approach, reliability, dedication, and efficiency. She brings creativity, proactivity, flexibility, and an open-minded perspective to her work. Her passion for contributing to the growth and success of multinational companies reflects in her commitment to add value to both the environment and the community.