Selma žiga
About Selma žiga
Selma Žiga is a Senior Business Analyst at Endava in Sarajevo, with extensive experience in telecommunications and project management.
Current Position at Endava
Selma Žiga currently holds the position of Senior Business Analyst at Endava in Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina. In her current role, she is responsible for discovering customer and user values and needs. She conducts competitive analysis to inform product development and strategy, prioritizes future work with the development team, and defines releases of new features. Additionally, she tracks product and feature metrics to measure success and creates educational and training materials for stakeholders.
Career at Infobip
Selma Žiga worked at Infobip from 2016 to 2021, first as a Product Owner for Voice service and then as a Product Manager for Voice channel. During her tenure, she was based in Sarajevo. Her responsibilities included managing projects related to telecommunication, mobile, and internet payment. Selma took charge of competitive analysis, prioritizing development work, defining feature releases, and preparing functional specifications in collaboration with technical teams.
Project Management at Asseco SEE
From 2013 to 2016, Selma Žiga served as a Project Manager at Asseco SEE in Sarajevo. She managed various projects, ensuring alignment with business goals and client expectations. Her role involved coordinating with both domestic and foreign partners to support sales efforts and preparing tender documentation. Selma also defined the scope of work, roles, and responsibilities in sales support and managed technical support and testing staff to ensure project deliverables met quality standards.
Early Career and Telecommunications Expertise
Selma Žiga has an extensive background in telecommunications, having worked at Energoinvest, Telecommunication Engineering for 13 years in various roles including Project Engineer, Lead Project Engineer, and Head of the Communication Systems Department. She was also a Technical Assistant at the Office of the High Representative for two years. Over the years, she has gained experience in managing telecommunication projects, mobile and internet payment systems, and banking solutions.
Educational Background
Selma Žiga earned her Master of Science (M.Sc.) in Telecommunications Engineering from Elektrotehnički fakultet Sarajevo, where she also completed her Bachelor of Science (B.S.) in Electrical, Electronics, and Communications Engineering. Her education extends further with a Master's degree in Telecommunications. Additionally, she holds a certification from a Product Discovery Masterclass led by Marty Cagan. She initially studied Computer Technology at Druga gimnazija in Sarajevo for four years.