Sou Sassi Cole, PhD
About Sou Sassi Cole, PhD
Sou Sassi Cole, PhD, is the Lead Researcher at Endava with extensive experience in UX research, behavioral science, and engineering education.
Current Role at Endava
Sou Sassi Cole, PhD, is the Lead Researcher at Endava. In this role, she focuses on operationalizing large language models around data to ensure transparency and auditability. Her responsibilities also include collaborating on AI-powered industry tools to address complex challenges in regulated sectors like healthcare, insurance, financial services, and private equity.
Previous Experience at Florida Blue
Sou Sassi Cole served as a UX Researcher at Florida Blue from 2023 to 2024, contributing her expertise in user research and optimization methods. Her role involved conducting A/B testing, surveying, interviewing, and organizing focus groups to enhance user experience.
Background in Behavioral Science and UX Research at ChaiOne
From 2022 to 2023, Sou Sassi Cole worked at ChaiOne as a Behavioral Scientist. During this time, she integrated psychological and social theoretical frameworks to study users' behaviors, needs, and motivations. She utilized her skills in both generative and evaluative research, as well as longitudinal benchmark studies.
Educational Background and Research Funding
Sou Sassi Cole earned her Doctor of Philosophy (PhD) in Engineering Education (Engineering Psychology) from Mississippi State University between 2017 and 2022. She also holds a Master's degree in Aerospace, Aeronautical, and Astronautical Engineering from the same institution, obtained in 2016. Her research projects have been supported by over $1M in funding from the National Science Foundation (NSF) and the Army Research Lab (ARL).
Expertise in Research Methods and Statistical Analysis
With extensive experience in a variety of research methods, Sou Sassi Cole excels in qualitative, quantitative, and mixed methods research. She is proficient in statistical software such as SPSS, SPSS AMOS, R, and Python. Her skill set includes statistical analysis, multivariate analysis, as well as conducting comprehensive A/B testing, surveys, interviews, and focus groups.