Dayana Marin Valencia
About Dayana Marin Valencia
Based in Amsterdam, I cofounded Adasight to pioneer data-driven growth for startups and scale-ups. My journey includes a pivotal role at Booking.com in their headquarters, overseeing their Affiliate Program, from long tail content creators to forging strategic partnerships with companies like HoneyScience, CapitalOne, Banco Inter, propelling the brand to gain market share globally. Blending analytics with market expansion strategies—I not only helped position Booking.com in key markets, but it also helped me develop my ability to leverage analytics for global impact and expansion. At Adasight, we differentiate ourselves through a different approach to growth, integrating marketing+ product + analytics. Our mission is to help startups and scale ups, B2B and B2C, navigate their growth journeys, tackling complex challenges in acquisition, retention, build better products, experiment all by using analytics. Our key tech partners include Amplitude, Segment.