Vadim Chernikov
About Vadim Chernikov
Vadim Chernikov serves as the Head of Growth & Performance Marketing at Endel, where he has significantly contributed to the company's success, including top rankings in the iOS App Store and multiple awards. He has a background in digital marketing, having worked with major brands and held positions at Bookmate and Practicum by Yandex.
Work at Endel
Vadim Chernikov serves as the Head of Growth & Performance Marketing at Endel since 2019. In this role, he has led initiatives that significantly improved the company's visibility and performance in the market. Under his leadership, Endel achieved top rankings in the iOS App Store, reaching Top-8 in the US and Top-2 in Germany in the Health & Fitness category. He has also been instrumental in Endel's recognition at the Golden Kitty Awards 2022 on Product Hunt and contributed to the App of The Year 2020 award for Apple Watch. His efforts have resulted in a fourfold increase in Lifetime Value (LTV) and a 50% reduction in Customer Acquisition Cost (CAC).
Previous Experience
Prior to his role at Endel, Vadim Chernikov worked at Bookmate as Digital Marketing Manager from 2015 to 2017 and then as Digital Marketing Lead from 2017 to 2019. His responsibilities included overseeing digital marketing strategies and enhancing user engagement. Additionally, he served as a Digital Marketing education Mentor at Practicum by Yandex from 2020 to 2022, where he guided students in digital marketing practices. This diverse experience in marketing roles has equipped him with a strong foundation in growth strategies.
Collaborations and Projects
At Endel, Vadim Chernikov has facilitated collaborations with notable artists including Grimes, Ritchie Hawtin, Alan Watts, and Miguel. He has also led special projects with major brands such as Reebok and participated in events like Mercedes-Benz Fashion Week. His contributions have helped enhance the brand's creative output and market presence, leading to recognition in various awards, including the Tik-Tok 2021 awards for best creatives.
Education and Expertise
Vadim Chernikov studied at Bauman Moscow State Technical University, where he earned an Associate's degree in Engineering Business and Management from 2008 to 2014. His educational background provides him with a solid understanding of both technical and managerial aspects of business, which he applies in his marketing strategies and growth initiatives.