Reaiah C.
About Reaiah C.
Reaiah C. is a Brand Marketing Manager at Endowus in Singapore, with a strong background in e-commerce and digital marketing. She has held various marketing roles at Lazada and completed her studies in Entrepreneurship at Singapore Management University.
Work at Endowus
Reaiah C. has been serving as the Brand Marketing Manager at Endowus since 2021. In this role, she is responsible for developing and executing brand strategies that align with the company's objectives. Her experience in the e-commerce sector enhances her ability to create effective marketing campaigns. Endowus, a financial services platform, benefits from her expertise in digital marketing, which is crucial for engaging with a diverse customer base in Singapore.
Previous Experience in E-commerce
Before joining Endowus, Reaiah C. held various positions at Lazada, a leading e-commerce platform. She worked as a Marketing Solutions Senior Analyst from 2017 to 2018, where she contributed to data-driven marketing strategies. She then advanced to the role of Marketing Solutions FMCG Lead, Senior Associate in 2020, focusing on fast-moving consumer goods. Her tenure at Lazada provided her with a solid foundation in marketing consultancy and digital marketing.
Education and Expertise
Reaiah C. earned her Bachelor of Business Administration (B.B.A.) degree in Entrepreneurship/Entrepreneurial Studies from Singapore Management University, completing her studies from 2012 to 2016. This educational background supports her expertise in digital marketing and brand management. Her academic training, combined with her practical experience in the e-commerce industry, allows her to approach brand marketing with a strategic mindset.
Internship Experience
Reaiah C. began her career with an internship at Perx Technologies in 2014, where she worked in marketing and sales for three months. This early experience in a technology-driven environment provided her with insights into marketing dynamics, which she later applied in her roles at Lazada and Endowus. Her internship laid the groundwork for her subsequent career in brand marketing.