Tom Yakas
About Tom Yakas
Tom Yakas is the Director of Consumer Experience at EnergySage, where he leads a cross-functional team to enhance the consumer funnel and overall user experience. He has a background in digital marketing and account management, with previous roles at companies such as EnergySage, The CCS Companies, and IMN.
Current Role at EnergySage
Tom Yakas currently serves as the Director of Consumer Experience at EnergySage, a position he has held since 2020. In this role, he leads a cross-functional team that includes engineers, designers, sales, and marketing professionals. His focus is on aligning team efforts with the company's strategic goals and priorities. Yakas is responsible for developing and driving a product roadmap, which includes planning for product launches and optimization initiatives.
Previous Experience at EnergySage
Before his current role, Tom Yakas worked at EnergySage as the Director of Digital Marketing from 2018 to 2020. During this time, he utilized both quantitative data and qualitative user feedback to identify and execute opportunities aimed at improving the consumer funnel and overall end-to-end experience. His contributions during this period helped shape the marketing strategies of the company.
Professional Background
Tom Yakas has a diverse professional background with experience in various roles across multiple companies. He worked at The CCS Companies as an Inside Sales Executive for one year from 2008 to 2009. He also held the position of Director of Global Account Management at Zmags for three months in 2018. Prior to his tenure at EnergySage, he served as Director and Senior Integrated Marketing Strategist at EXCLUSIVE from 2016 to 2017 and 2014 to 2016, respectively. Additionally, he worked at IMN in different capacities from 2010 to 2014.
Educational Background
Tom Yakas earned his Bachelor's Degree in Marketing from Bentley University, where he studied from 2004 to 2008. His education provided him with a strong foundation in marketing principles, which he has applied throughout his career in various roles focused on consumer experience and digital marketing.