Gregory Butz
About Gregory Butz
Gregory Butz serves as the Chief Marketing Officer at enosix, where he has worked since 2023. He has extensive experience in marketing and strategy, having held senior roles at companies such as Salesforce, Accenture, and PepsiCo.
Work at enosix
Gregory Butz serves as the Chief Marketing Officer at enosix since 2023. In this role, he has led the creation and launch of the 'Feel the Impact™' brand campaign, which positions the company as a catalyst for SAP transformation. He has revamped marketing programs to focus on ROI analytics and data-driven decision-making. Additionally, he developed and launched a brand refresh that included new go-to-market strategies, enhancing account-based marketing and business development representative cadences.
Previous Experience
Prior to joining enosix, Gregory Butz held several significant positions. He worked at Salesforce as Senior Director in both Customer Success and Global Strategic Services within the Salesforce Marketing Cloud. He also served as Vice President and Managing Director at Accenture, overseeing Wire Stone after its acquisition by Accenture Interactive. His experience includes roles at Serta Simmons Bedding, Omnicom, Publicis Groupe, and PepsiCo, where he contributed to various marketing and strategic initiatives.
Education and Expertise
Gregory Butz earned an MBA from The University of Chicago Booth School of Business, specializing in Strategy and General Management. He also holds a BA in Business and Marketing from Coe College. In addition to his professional roles, he teaches two marketing courses at the University of Chicago Booth School of Business, where he has been recognized for his teaching effectiveness, placing in the top 10% based on student evaluations.
Achievements in Marketing
Throughout his career, Gregory Butz has been involved in various marketing initiatives that have had a significant impact on brand positioning and customer engagement. At PepsiCo, he launched marketing programs to support the opening of a new office in Germany, catering to European customers. His work at enosix includes a comprehensive brand refresh and the establishment of marketing programs anchored in data analytics, demonstrating his commitment to effective marketing strategies.