Beth Kenney
About Beth Kenney
Beth Kenney serves as the Marketing Lead at Enova International, where she has worked since 2020. With a background in marketing analytics and campaign management, she has held various roles within the company and previously at Kohl's Department Stores.
Current Role at Enova International
Beth Kenney currently serves as the Marketing Lead at Enova International, a position she has held since 2020. In this role, she manages and optimizes a marketing budget exceeding $30 million, focusing on the largest new customer acquisition channel. She leads cross-functional projects that involve analytics and data services, enhancing reporting capabilities to provide increased visibility to the leadership team. Additionally, she oversees multiple third-party vendor relationships, ensuring effective campaign management and conducting biannual executive meetings with partners.
Previous Experience at Enova International
Beth Kenney has held several positions at Enova International prior to her current role. She worked as a Senior Marketing Analyst from 2016 to 2017 and then as a Marketing Associate from 2017 to 2018. Following that, she served as a Senior Marketing Associate from 2018 to 2020. Throughout her tenure, she coordinated multi-channel marketing launch campaigns for new credit products, utilizing various acquisition channels including digital and offline marketing.
Experience at Kohl's Department Stores
Before joining Enova International, Beth Kenney worked at Kohl's Department Stores. She served as a Product Coordinator from 2013 to 2015 and later as a Product Developer from 2015 to 2016. In these roles, she contributed to product development and coordination efforts, gaining valuable experience in the retail sector.
Educational Background
Beth Kenney studied at Indiana University Bloomington, where she earned a Bachelor of Science degree from the Kelley School of Business. Her studies focused on Business, Marketing, and International Business, and she completed her degree between 2009 and 2013. Prior to her university education, she graduated from Glenbrook South High School in 2009.
Internship Experience
Beth Kenney has completed several internships that contributed to her professional development. She held a Sales Operations Intern position at Chrysler Jeep in 2012 and also interned at ZF Friedrichshafen in 2011. Additionally, she worked as a ReadyU Campus Ambassador at MRY in 2013. These experiences provided her with insights into sales operations and marketing strategies.