Eileen O'hea
About Eileen O'hea
Eileen O'hea is the Direct Marketing Lead at Enova International, where she has worked since 2022. With over 20 years of experience in marketing, she specializes in customer engagement and brand loyalty, having previously held senior roles at Laurel Road and Time Warner Cable.
Current Role at Enova International
Eileen O'hea serves as the Direct Marketing Lead at Enova International since 2022. In this role, she operates within the New York City Metropolitan Area and focuses on enhancing customer engagement. Eileen collaborates with various teams, including strategic, creative, production, and legal, to implement effective marketing initiatives. Her responsibilities include managing multi-million dollar budgets and developing innovative marketing strategies that align with the company's goals.
Previous Experience at Laurel Road
Prior to her current position, Eileen O'hea worked at Laurel Road as the Senior Marketing Manager for Direct Mail from 2017 to 2022. During her five years in this role, she was based in the Greater New York City Area. Eileen was responsible for developing and executing direct mail marketing strategies aimed at enhancing customer engagement and retention. Her efforts contributed to the overall marketing objectives of the organization.
Experience at Time Warner Cable
Eileen O'hea held the position of Manager, Direct Marketing at Time Warner Cable from 2012 to 2017. Over her five years with the company, she focused on direct marketing strategies that supported customer acquisition and retention. Her role involved managing marketing campaigns and budgets, contributing to the company's overall marketing effectiveness in the Greater New York City Area.
Educational Background in Sociology
Eileen O'hea earned her Bachelor of Arts (BA) degree in Sociology from the State University of New York at Albany. This educational background has provided her with insights into consumer behavior and social trends, which she applies in her marketing strategies. Her academic foundation supports her extensive experience in the marketing field.
Marketing Expertise and Strategies
With over 20 years of experience in marketing, Eileen O'hea specializes in developing and executing innovative marketing strategies. Her focus includes subscription-based acquisition, upsell, and retention marketing strategies. She emphasizes building brand loyalty and implements robust test-and-learn strategies to enhance marketing outcomes. Eileen's expertise is reflected in her ability to manage complex marketing initiatives effectively.