Kerry Smith
About Kerry Smith
Kerry Smith serves as the Head of Customer Engagement and Market Intelligence at Enova International, where he has worked since 2019. With a background in marketing insights and analytics from companies like MillerCoors and Kraft Foods, he possesses expertise in brand development and consumer insights.
Current Role at Enova International
Kerry Smith serves as the Head of Customer Engagement and Market Intelligence at Enova International, a position held since 2019. In this role, Smith focuses on enhancing customer engagement strategies and leveraging market intelligence to inform business decisions. The role involves managing significant research budgets and providing insights that reflect consumer perspectives, ensuring that recommendations align with business objectives. Smith's tenure at Enova has been marked by a commitment to fostering a collaborative team environment.
Previous Experience at MillerCoors
Prior to joining Enova, Kerry Smith worked at MillerCoors as the Marketing Insights Lead from 2016 to 2018. Based in Chicago, Smith was responsible for analyzing market trends and consumer behavior to guide marketing strategies. This role contributed to Smith's expertise in brand development and advertising communications, further enhancing skills in analytics and forecasting.
Career at Kraft Foods
Kerry Smith has extensive experience at Kraft Foods, where she held multiple positions. She served as the Marketing Analytics Manager from 2007 to 2009, followed by the role of Associate Director, Consumer Insights & Strategy from 2009 to 2015. During her time at Kraft, Smith developed insights that shaped product development and marketing strategies, reinforcing her capabilities in managing research budgets and consumer-focused recommendations.
Education and Expertise
Kerry Smith holds a Master of Arts in Industrial Organizational Psychology from Xavier University, obtained between 1997 and 1999. Additionally, she earned a Certificate in Data Analytics for Business Professionals from the University of Chicago in 2018. Smith's educational background supports her expertise in various domains, including brand development, innovation, and analytics. Her knowledge in these areas enables her to provide valuable insights and recommendations grounded in consumer behavior and business knowledge.
Professional Skills and Interests
Kerry Smith possesses a diverse skill set that includes brand development, advertising communications, innovation, and product development. She has experience in analytics and forecasting, which are critical for making data-driven decisions. Smith enjoys working in fast-paced, collaborative environments, which aligns with her approach to team dynamics and project management. Her commitment to integrating the voice of the consumer into business strategies is a hallmark of her professional philosophy.