Samantha Witkowski
About Samantha Witkowski
Samantha Witkowski is a Senior Marketing Analyst at Enova International, specializing in the creation of dashboards using Tableau for effective data presentation. She has a strong background in economic analysis and has developed methodologies to convert qualitative measures into quantitative metrics.
Work at Enova International
Samantha Witkowski has been employed at Enova International as a Senior Marketing Analyst since 2021. In this role, she focuses on creating visually appealing dashboards using Tableau to effectively present research and economic data. Her expertise in data visualization supports the company's marketing strategies and decision-making processes.
Education and Expertise
Samantha Witkowski holds a Bachelor's Degree in Psychology from the University of Illinois Urbana-Champaign, which she completed from 2014 to 2018. She also earned a Master's degree in Management from the same institution, studying from 2018 to 2019. Additionally, she has been studying Psychology at Istituto Lorenzo de' Medici since 2016. Her educational background supports her analytical skills and understanding of consumer behavior.
Background
Prior to her current position, Samantha Witkowski gained diverse experience in various roles. She worked as an Associate Consultant at Beghou Consulting from 2019 to 2021. Earlier, she served as a Social Media Coordinator for Graduate Business Programs at Gies College of Business from 2018 to 2019. Her internship experiences include roles at Her Campus Media, Abercrombie & Fitch, and Springboard Brand & Creative Strategy, Ltd.
Achievements
Samantha Witkowski developed a methodology to convert qualitative economic stability measures into quantitative metrics, enhancing data analysis capabilities. She also created a unique algorithm for economic development strategy, adaptable across various industries. Additionally, she designed feedback surveys targeting college students to gather insights for client engagement in business initiatives.