Abi Wood
About Abi Wood
Abi Wood serves as the Campaign Manager for Ladbrokes at Entain, bringing extensive experience in campaign management and brand strategy from previous roles at Playtech and Entain. With a background in Fine Arts and a strong design sensibility, Wood excels in creating integrated marketing campaigns.
Current Role at Entain
Abi Wood currently serves as the Campaign Manager for Ladbrokes at Entain, a position she has held since 2021. In this role, she is responsible for overseeing campaign strategies and execution for the Ladbrokes brand. Her experience in campaign management is complemented by her previous role as Campaign Manager for Coral, where she worked for four months in 2020. Wood operates from Gibraltar, contributing to Entain's marketing efforts in the UK market.
Previous Experience in Marketing
Before her current position, Abi Wood worked at Entain as a Brand Executive from 2019 to 2020, where she focused on brand development and marketing initiatives. Prior to that, she held the position of Promotions Executive at Playtech for ten months in 2018, gaining valuable experience in promotional strategies. Her career also includes a role as Assistant Manager at Liberty Living from 2016 to 2018, where she developed management skills relevant to her marketing career.
Educational Background
Abi Wood's educational journey includes a Bachelor of Fine Arts (B.F.A.) in Fine Art from De Montfort University, which she completed from 2011 to 2014. She also earned a Foundation degree in Art & Design from the same institution in 2010. Additionally, Wood studied at CIM | The Chartered Institute of Marketing, where she achieved qualifications in Strategic Brand Management and Managing Marketing Communications in 2019. Her academic background supports her expertise in campaign management and design.
Skills and Collaborations
Abi Wood possesses a natural flair for design, which enhances her capabilities in campaign management. She thrives in collaborative environments, working effectively with top-tier talent across global creative and media agencies. This collaboration allows her to deliver integrated campaigns that resonate with the UK market. Her ability to enhance team dynamics contributes to successful project outcomes.
Early Career Development
Wood began her career as a Management Trainee at Liberty Living, where she worked for five months in 2015. She also gained experience as a Freelance Illustrator at Sister London for one month in the same year. These early roles provided her with foundational skills in management and creative design, which have been beneficial in her subsequent marketing positions.