Adam Goodall
About Adam Goodall
Adam Goodall is a Senior Commercial Manager at Entain, where he has worked since 2020. He has extensive experience in the gaming and customer service sectors, having held various roles at companies such as E.ON, Bet365, and GVC Group.
Current Role at Entain
Adam Goodall serves as the Senior Commercial Manager - Content at Entain, a position he has held since 2020 in Gibraltar. In this role, he focuses on driving content strategy and selection for leading UK Sportsbook and Gaming Brands. He collaborates with multiple suppliers to manage exclusive and general launches, promotional activities, and the onboarding of new marketing tools. His responsibilities include overseeing the performance of key performance indicators (KPIs) across various products, including Table, Slots, and Card games.
Previous Experience in Gaming Industry
Prior to his current position, Adam Goodall held several roles in the gaming industry. He worked at GVC Group as Casino Commercial Manager from 2018 to 2020 and at Ladbrokes Coral Group as Gaming Operations Manager for 9 months in 2018. Additionally, he served as a Games and Slots Product Manager at Ladbrokes Coral Group from 2016 to 2017. His earlier experience includes positions at Gala Coral Group and Bet365, where he gained extensive knowledge in gaming operations and customer service.
Customer Service Background
Adam Goodall began his career in customer service, working at E.ON as a Customer Service Specialist from 2011 to 2013. He later transitioned to Bet365, where he held roles as a Customer Service Advisor from 2013 to 2014 and as Gaming Operations Support from 2014 to 2015. This foundation in customer service has informed his approach to managing gaming operations and enhancing user experience.
Education and Qualifications
Adam Goodall studied at The Open University, where he earned a Bachelor of Science (BSc) (Hons) in Computing & ICT with Business Studies from 2011 to 2016. He also attended Bilborough College, achieving As Level qualifications in English Language and Computer Sciences from 2003 to 2004. His educational background supports his expertise in both technical and business aspects of the gaming industry.
Analytical Skills and Strategic Insights
In his role at Entain, Adam Goodall conducts regular deep dives and analysis to identify growth opportunities and assess areas of risk. He prepares and presents insights to various audiences, including management and director-level stakeholders. His analytical skills enable him to provide commentary on performance against budget and year-on-year metrics, supporting the strategic direction of the company.