Alex Hughes
About Alex Hughes
Alex Hughes is a Senior Business Intelligence Analyst at Entain, where he has worked since 2019. He has a background in mathematics and has held various analytical roles in companies such as N Brown Group and Entain.
Current Role as Senior Business Intelligence Analyst
Alex Hughes currently serves as a Senior Business Intelligence Analyst at Entain, a position held since 2019. In this role, he operates out of Gibraltar and acts as the primary liaison for the sports analytics team, specifically for the Coral brand. His responsibilities include influencing promotional activity and bonus spending through detailed analysis, showcasing his expertise in data-driven decision-making.
Previous Experience at Entain
Prior to his current role, Alex worked at Entain as a Business Intelligence Analyst from 2017 to 2019. During this two-year tenure in Gibraltar, he contributed to various analytical projects that supported the company's strategic initiatives. His experience at Entain laid the foundation for his advancement to a senior position.
Experience at N Brown Group
Alex's career includes a role at N Brown Group, where he served as a Segmentation & Modelling Analyst for six months in 2017. He later transitioned to the position of Forecast Analyst at the same company, working from 2015 to 2017. Both roles were based in Manchester, United Kingdom, and involved utilizing analytical skills to support business objectives.
Educational Background in Mathematics
Alex Hughes studied Mathematics at The Manchester Metropolitan University, where he earned a Bachelor’s Degree from 2012 to 2015. Prior to this, he completed A levels in Maths, Further Maths, Accounting, and Physics at Newcastle under-Lyme College from 2010 to 2012. His educational background provides a strong foundation for his analytical capabilities in his professional roles.
Analytical Tools and Techniques
In his professional capacity, Alex utilizes a diverse set of analytical tools, including Knime and R Studio. These tools play a crucial role in his daily operations, enabling him to perform complex analyses that inform business strategies and decisions.