Alex Milnes
About Alex Milnes
Alex Milnes is a Senior Product Manager specializing in Football and Sports at Entain, where he has worked since 2017. He has extensive experience in product management and marketing within the sports industry, having held various roles at organizations such as Ladbrokes Coral Group and Nottingham Forest FC.
Work at Entain
Currently, Alex Milnes serves as a Senior Product Manager - Football and Sports at Entain. He has held this position since 2017, contributing to the development and execution of the football and sports product roadmap. His responsibilities include utilizing market insights to create a customer-centric product offering. Milnes collaborates with various internal and external stakeholders to ensure the products align with market demands and maintain a competitive edge.
Previous Experience at Ladbrokes Coral Group
Before joining Entain, Alex Milnes worked at Ladbrokes Coral Group in several roles. He served as Football and Sports Coupon Team Manager for four months in 2017 and as Football Product Support Manager for 11 months from 2016 to 2017. Additionally, he was a Football & Sports Product Executive from 2014 to 2016, where he was responsible for managing the profit and loss of the football product across the retail estate. Milnes also managed large teams during a merger and acquisition within the organization.
Marketing Roles in Sports Organizations
Alex Milnes has held various marketing and sales positions in sports organizations. He worked as a Marketing and Sales Executive for The Aspire Group at Leeds United and London Irish Rugby Club in 2014. Additionally, he served as a Student Marketing Consultant at Nottingham Forest FC for one month in 2010. These roles involved engaging with fans and promoting the respective sports teams.
Education and Expertise
Alex Milnes studied at Nottingham Trent University, where he earned a Master's degree in Management and Marketing from 2012 to 2013. He also holds a Bachelor of Science (BSc) degree in Sport Science & Management, which he completed from 2009 to 2012. His educational background provides a solid foundation for his expertise in product management and marketing within the sports industry.