Alex Read
About Alex Read
Alex Read serves as the Head of Account Services at Entain in Brisbane, Australia, a position he has held since 2019. With extensive experience in client relationship management and business development across various roles in the sports and gaming industry, he has a strong focus on enhancing customer engagement and compliance.
Work at Entain
Alex Read has been serving as the Head of Account Services at Entain since 2019. In this role, he is responsible for overseeing account management functions and ensuring high-quality service delivery to clients. His tenure at Entain has lasted for five years, during which he has contributed to the enhancement of client engagement strategies and operational efficiencies within the organization. Based in Brisbane, Australia, Read's leadership in account services aligns with Entain's commitment to providing exceptional customer experiences.
Previous Experience in the Industry
Prior to his current position, Alex Read held various significant roles in the gaming and sports betting industry. He worked at Bookmaker.com.au Pty Ltd as General Manager Commercial for 10 months in 2013. He also served as General Manager Client Services at Neds from 2017 to 2019. His earlier experience includes eight years at Sporting Data as Head of Operations from 2009 to 2017, and a series of roles at International All Sports, including Head of Operations, Head of Sales & Business Development, and Marketing Manager, spanning from 1995 to 2009.
Education and Expertise
Alex Read possesses significant expertise in managing premium client relationships, focusing on high-value customer engagement. He has a strong background in retention and life-cycle management, which involves developing strategies to maintain and enhance customer relationships. His experience includes leading product development initiatives, showcasing his ability to create and enhance offerings that meet market demands. Additionally, Read has a comprehensive understanding of compliance, ensuring that business operations adhere to regulatory standards.
Background in Operations and Management
Alex Read's career began in customer service, where he worked as a Customer Service Agent at International All Sports from 1995 to 1999. He progressed through various roles in the organization, including Head of Sales & Business Development and Head of Operations. His operational management experience spans over a decade, highlighting his capability in identifying and developing commercial opportunities from investments. This strategic approach to business growth has been a consistent theme throughout his career.